Tag Archive: news

As you may have heard, Apple now officially owns everything from the slightly rounded corners of your smartphone, to the pinch-to-shrink and tap-to-zoom functions, to the rounded corners of the app icons on your screen.

Oh look, another way to get money for doing absolutely nothing, while undercutting the competition by making them pay costs that will almost certainly get passed on to consumers. Google and Samsung have it right. This is about as much a legitimate victory for Apple as taking a poop in the toilet is for a 9-year-old. Regardless of which phone they prefer, the consumers are the real losers here, and I’m fucking irritated by Apple resorting to this rather than creating something new and exciting for their phones that customers would be only too happy to pay for.

Which they haven’t done in about 3 years, by the way. Don’t believe me? Take a look at all the generations of the iPhone in succession. Then compare it with the various Android phones that have been released over the same period of time. The differences are enormous in the latter and barely noticeable in the former unless you’ve bought into Apple’s overly aggressive marketing of even the slightest improvements.

Okay, okay…I haven’t bought an Apple product since high school (and even then, I bought it from a friend who was selling it at a discount, so I don’t actually remember the last time I bought something from Apple itself) so I’m hugely biased. I was never a huge fan, but I’ve always stopped short of actually writing them off as an option until now. So I’m just going to say it: you go ahead and do your level best to drive up prices and box in your competitors Thomas Edison-style, Apple. I’m still not buying your iWhatever.


According to this Washington Post article, Warner Bros. as well as other Hollywood studios have begun responding to the shooting in Colorado at the midnight premiere of The Dark Knight Rises. They pledged to stop box office reporting through the opening weekend (although I have a feeling this is as much to protect the film’s reception as to show sensitivity) and also scrambled to pull the trailer for The Gangster Squad, an upcoming film starring Ryan Gosling and Emma Stone, because it contains a clip of people shooting into a movie theater from behind the screen.

There have also been rumors that the release of this new film may be delayed – at the very least, it’s going to be severely re-cut – in light of what has passed. I think it would be completely unacceptable to keep that particular scene in the movie, but still, I’m relieved and supportive of the way Hollywood has reacted. As much as I love movies, I’ve never trusted the intentions of Hollywood itself, and this time I’m glad to be proven wrong. There is a soul somewhere in there after all. That movie is set in the 1940’s/50’s and refusing to put it into the current cultural context would have been the easy way out, but from what I see so far that’s not how it’s gonna go down.

Batman director Chris Nolan made a comment that I found particularly touching…”The movie theater is my home, and the idea that someone would violate that innocent and hopeful place in such an unbearably savage way is devastating to me.” Well said, as always, and I feel the same way.

I went to see The Dark Knight Rises with my family earlier today anyway, and I thought about writing a review, but I don’t feel like it right now. I’m still too sad about what happened. I just wanted to share this to show that for all the shallow materialism, profit-centric behavior and mindless decadence, Hollywood is as capable of a moment of silence as the rest of us.

This is not just the downside of social media marketing. It’s ignorance to the max.

For those who haven’t heard already, some shitty online clothing retailer took advantage of the fact that Aurora was trending on Twitter because of the horrific shooting that occurred at a movie theater there, and used it to market their “Kim K inspired Aurora dress” in the most self-absorbed, atrociously insensitive tweet I’ve ever seen.

The tweet was up for over an hour before they realized their mistake and took it down. It may not seem like a long time, but in this day and age, it may as well have been a week. It spread like wildfire and the outrage it caused in the Twitterverse is still going strong. They issued an “apology” stating that their PR team is not US-based and they didn’t bother to check out why the topic was trending before they thoughtlessly assumed it’s about them, but that sounds more like a flimsy excuse than an actual apology to me. I’m not India-based but I still followed the 2008 terrorist attacks there obsessively for the 3 entire days that they went on. I don’t even have cable TV right now and I still know the latest public word on the investigation. Are you telling me that not one single member of the entire PR team had the common sense – or the desire to do their job well – to click on the Aurora hashtag and see what it was about? Did no one notice that “James Holmes”, “Colorado”, and “theater shooting” are also trending topics?

Yeah, no. I’m not buying it. And if that really was the case, then somebody needed to get fired hours ago. I’ve been in the social media marketing and public relations biz. I know how how much caution has to be taken and diligence has to be done before even the most seemingly inconsequential of posts becomes public. Clearly, Celeb Boutique’s foreign PR team didn’t observe even a fraction of that, not to mention that they also associated another celebrity with the company’s tweet.

I feel embarrassed and ashamed for the company. They can tweet an apology worthy of an Oscar if they want, but that’s no way to fix this. It is crucial for them to somehow make a human connection that will remind them that the things we see on Twitter and the Internet actually mean something. That means going beyond donating money by doing something that will directly help ease the suffering of those people.

I wish I could do that myself. Of course I send my sincerest condolences and prayers out to those who have been victims of this tragedy, but sitting around and thinking good thoughts has never been my way of showing I care. I’ve always thought that if people truly want to make a difference, they’ll go out there and do something. I guess I’ll just start by writing about it and showing my support. I urge all of you to do the same. Keep checking back here for more information as things develop.